VR TOURS – MOTIVATING & VETTING BUYERS
Quality is everything! No more so than in real estate. To close effectively, your properties need to be clean, presentable, and available for viewing. If I said that a cost-effective, simple, generic tour could save $$, and time wasted on no-shows or uninformed buyers would it be worth a look?
The pre-pandemic buyer and sales practices are long gone. Technology has leaped forward, communication speeds have doubled, and buyers are savvier always looking for âthe newâ before they take valuable family time, put gas in the car, and drive around viewing properties.
Whatâs âthe newâ? Certainly not poorly lit, two-dimensional images from a cell phone. Digital shoppers expect quality, in their purchases as well as in their internet experience. These new buyers are expecting a digitally interactive market, not only in real estate but all markets.
Think of the time you will save vetting new buyers beforehand by requiring a virtual, interactive walk thru before setting up an in-person, time-consuming, costly trip to a property. The tour is doing the work for you and interfacing with multiple prospects at the same time.
In this tour, you have provided additional contact information, floor plans, custom direction maps, personalized videos, market (YouTube) videos, and customized information tabs identifying or highlighting recent remodeling, schools, and the local community. All the information you would provide a buyer during a walk thru.
Nothing can do more damage to a listing than a poorly presented or planned listing. VR tours have the potential of separating motivated buyers from the âlookersâ.
If youâre not sure what buyers are looking for in 2022-23, check out this video from one of the best in the business (starts around the 2 min mark), Nathan Cool.
VR Tours - Perfect for Real Estate
Residential
Consider hundreds of prospective buyers having detailed floor plans, maps, videos, and other property information 24/7/365 from the comfort of their homes, and the best part? You donât have to lift a finger, make a call, or visit a property. Vetting buyers before that first call will save time, and money, as well as enhance your branding.
Commercial
Large properties have their own, unique issues. Access, power up utilities, mobility, and donât forget the endless scheduling mishaps. Virtual tours shine when it comes to larger properties. Include multiple floor plans, maps, interactive videos, information pop-ups, or highlighting amenities with additional closeup photos.  Provide multiple buyers with all the information they need right from their own offices â e-marketing and vetting at the same time and you havenât done a thing, yet.
Sample Real Estate Tour
Keep in mind until I can obtain a release for images, this real estate tour is built from dis-similar 360o images and are not indicative of the work we do but do reflect the capabilities VR tours provide. Some nodes have the ability to zoom in/out, and the floor plan doesn’t match the property. Windows, doors, and external images will NOT line up with the sample floor plan.
The intent is to present a simple concept of how potential buyers can interact with any listed property.
Keep in mind that anything is possible with interactive Virtual Reality 360 images. Multiple floors can be added to the floor plans, small closets (with the right equipment), exterior property landscapes, and more will do more justice to any listing over a flat two-dimensional image.
Navigating This Tour
Drop Down Menu - Hamburger Icon (Top Left)
The Hamburger Icon default state is collapsed. By clicking on the button, the drop-down menu will be visible and available to the user. All elements in the menu are fully customizable. Menu element buttons will toggle the respective functions on or off.
Menu controls elements are:
- Panorama quick select. For this property, a multi-floor tour has been created. When selected, existing floors and the rooms associated with that floor are highlighted, as well as any exterior views of the property. A check mark will appear next to visited rooms/floors.
- Toggle Full-screen Button â self-explanatory, press your ESC (escape) button to return to the default view.
- Toggle Share Button â for this tour share on Facebook, Twitter, or copy to the computer clipboard has been included – as with other elements, this can be optional on the tour.
- Information Button â This element brings the viewerâs attention to ANY aspect that you would like to highlight about the space.
- Map Button â for this tour, a Street/Satellite Map is selected highlighting the property address. Unlike other high-end map services, our maps are specific to your business location(s) without having to parse hundreds of other map pins around your location. Why pay to advertise and show up next to your competitionâs Map Pin? This little function in itself can save a few dollars over the price of larger map providers.
- Floor Plan Button – This button provides potential buyers with what they look for the most online, property floor plans single or multiple floors. If they are available in a format that can be used in the software, this is a highly recommended add-on for real estate tours. In this tour, there are 1st and 2nd floor plans that will change depending on which floor you are viewing.
Note that the Gyro/VR Button has been disabled on this tour.
A handicap information button has not been included with this tour. If you would like to see one in operation view the tour on this page.
Real Estate Nodes
- First node â First Floor
- The first node can be any panorama, the rest of the tour begins from there. A splash screen has been added to this node to provide brief information about the property, the agent, the listing number, contact numbers, how to navigate the tours, etc. Anything that an agent would tell a prospective buyer on the phone could be placed here. Although it is recommended that you include an email address within a tour. Unless your browser is configured properly, you may be blocked.
- Until the splash screen is closed, the tour is shut down with no user interactions.
- Close the splash screen (top right corner), and navigate the tour. As pulsing node button will highlight green on a mouse hover or take you to the next node in the tour when tapped or left-mouse clicked.
- Second Node
- Living room â a PDF pop-up has been added. In this case, it is the Sellerâs Disclosure Statement. Close this PDF by either clicking outside the PDF, or selecting the âXâ (top right corner). Two, tour node buttons are also available. One is to go back to the first node, and the other to the next node (3).
- Third Node
- Bedroom â this node has an external, user-selectable URL button (green computer screen). This link will take you anywhere you want your buyer to go. In this case, itâs a training video.
- Also, if you havenât already noticed, the clock on the shelf should be indicating, in real-time, so to speak, your computerâs time.
- Also, there are two more tour node buttons. Forward and backward.
- FYI â you can also move through the tour by selecting the floor and rooms from the top, the hamburger menu if itâs still active. A check mark indicates nodes already visited.
- Forth Node
- Bathroom â nothing fancy or new in this node, except for an Information pop-up on the towel racks. Info tabs are great for highlighting, tile, remodeling dates, appliances that stay with the purchase, and more.
- Fifth Node
- kitchen has tour node pop-ups to/from the kitchen, and one to the second floor. An information button that defines what a window pull is, and an external URL (see the TV), that goes to a real estate YouTube page complete with video controls.
- Sixth Node
- Backyard, not much out here except a pool and an information button.
- Second Floor
- A couple of bedroom panoramas and a different view for a bathroom. Not all tours need to be photographed.  There are architects that can convert drawings to panorama and build them into toursâŠÂ Food for thought
2022 A New Spring